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RFID payment solution – alternative payment solution for emerging economy May 31, 2009

Posted by iogateway in Business Opportunities.
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Why do we need to compile payment solutions when we can be more innovative and profitable in developing countries?

With global economic crisis, probably we will go back to real economy: investing in enterprises which create  prosperity, employment, innovative products and service in accordance with customers expectations. Probably change will be a new business model which combines Business to Business to consumer to Business: B to B to C to B. With the following example product – service – user consumer will represent the famous dream team.

More than 26,07% of the comorian GDP are made by Commerce, hotel, restaurants sectors. Thanks to the liberalization of the banking sector, new banking actor would democratize the electronic payment solution dedicated to merchants. More than 80% of payment transactions are made by cash not because of lack of other payments solutions as cheques, credit card, e-payments.

One of the solution to implement alternative payment solution to banknotes and coins is to deploy payment solution technology easy to implement and also accessible. The objective is to get quickly return on investiment on implementations cost. According to a benchmarking made on Internet, I saw that RFID offers a better alternative to merchants to install electronic payments solutions because techology uses radio frequences and installation of terminals does not require too much costs. Join venture could associate banks, mobiles phones operator and constructor and RFID microchip company woulb offer a cutting edge solution by reducing market penetration risks. This join venture will boost the local economy by exciting  26,07 of GDP the comorian GDP.  Almost emerging countries are shown the same figures of their GDP structure and they would be a huge market for banking, credit card and cellphones actors who are searching profitable markets with more than Billions of potential users.

Relaunching Micro & Mobile payment in Indian Ocean May 11, 2009

Posted by iogateway in Business Opportunities.
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comoros_mobile-paymentThere is one single thing which you learn in the first marketing course. Product or service needs to meet clients expectations. What about M-payment such as mobile payment and online micro payment? If you look carefully indian ocean people daily usage on Trade, you will see that regarding their purshasing power, they will prefer pay goods by using small amounts. Habits or economic realism?

Due to their lifestyle people use to for their daily or weekly purshasing. Consuming fresh goods is as obvious as paying by visa credit card when you shop online. Most of shops or groceries are funded by micro credit institutions. World bank and other UN organizations wiht local hand by hand support the development of microcredits. Market and consumers are receptive for the utility of this way to pay goods thanks to their daily habits. We have clients expectations, financial institutions and governments support the market: Product ! where are you?

Market size is as bigger as profitable because 80% of  inhabitants would adopt micropayments. When you add up this information to the mobile penetration market, financial analysts could get their killer apps of the year. Indian Ocean and East african zone is a micro and mobile payment paradise. Probably the solution to launch profitable e-commerce business.

More micropayment articleshttp://www.transaction.net/payment/micro.html

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